Anna Fendi is an Italian fashion designer and entrepreneur. Along with her sisters Alda, Carla, Franca and Paola she has made the Fendi brand famous across the globe. She served as manager and coordinator of the design of Fendi collections and of licenses related to the brand.
Sbecame passionate about fashion whilst spending time in the family boutique, specialising in leather and fur accessories, that opened in 1925 in via del Plebiscito – four other boutiques will open later in the 50’s in Rome. She completed her studies and started working with her mother and sisters in the boutique immediately afterwards.
In 1960, she was responsible for the decision to concentrate the atelier, the showroom, the internal workshops and the selling area all in one place. All under the roof of a former theatre in Via Borgognona. This will become the historical Fendi Headquarters. In 1965, Count Savorelli di Lauriano put her in contact with designer, Karl Lagerfeld, with whom she formed a partnership. In 1970, the Fendi Collection is presented for the first time at Pitti in Florence, then in Milan Anna open a Fendi boutique within Bergdorf & Goodman Department Store in 1975. Under her creative supervision, new lines were created: the casual line “Ready to wear”, the menswear collection, several accessories lines and the homeware collection. At the same time she personally looks after all licenses for Italy and for abroad.
In 2001, Fendi completes the merger with LVMH. Afterwards, Anna Fendi leaves the direction of the creative department to her daughter Maria Silvia Venturini Fendi, who will continue the partnership with Karl Lagerfeld in Fendi as Head of Accessories, Menswear and Childrenswear.
In October 2011, Anna is the first Italian woman to receive the prestigious IWF Hall Of Fame Award in Washington.
In 2012, along with her life partner Giuseppe Tedesco, she launches a selection of wines AFV – Anna Fendi.